Woodcliff Lake, NJ – January 25, 2010… BMW has announced an early, exciting start to its 2011 model year in the United States. Most BMW vehicles receive minor changes for MY2011 in the form of options and new or revised packages, but some models are either all-new (for example, the new BMW 5 Series sedan and BMW ALPINA B7) or substantially updated (3 Series Coupe and Convertible). For existing models, what will not change for the start of the MY2011 are base Manufacturer Suggested Retail Prices.

Highlight: Expansion of “Value Packages” for 1 and 3 Series Models
In 2009, BMW introduced a “Value Package” – a $0.00 (No Charge) option that included leather upholstery and the integrated iPod adapter on the 5 Series and 328i/xi Sedans.  As expected, the Value Package proved to be very popular, and as such, the concept is being extended to additional models.  The $0.00 Value Package again includes leather upholstery and the iPod adapter as its key components but may also include several additional options, depending on the model.
 (Journalist note: Details are listed in Appendix i)

Highlight: New “Convenience Package” Available for 1 and 3 Series
Throughout 2009 BMW spent time talking to Dealers and Client Advisors about possible ways to improve our option offering and the value of our package structure.  Based on this feedback from Dealers and Client Advisors on, BMW has developed “Convenience Package” for the 1 and 3 Series for MY 2011.  This package brings considerable value to a number of options that share the theme of Convenience and are typically ordered together anyway.  The Convenience Package content varies depending on the model but always includes the Alarm System, Comfort Access (keyless entry) and Park Distance Control. It retails for as low as $1,000 on the 135i Coupe and Convertible.
(Journalist note: Details are listed in Appendix ii)

Highlight: New Inline 6 Cylinder Twin-Scroll Turbo Engine (N55)
Beginning with MY2011 production, most models currently utilizing the twin turbo inline
6 cylinder N54 engine will switch to the new single twin-scroll inline 6 cylinder N55 engine.  The new engine shares the same aluminum block as the previous engine but now uses a new cylinder head with BMW VALVETRONIC combined with a single twin scroll type turbo to deliver faster response and more efficiency.  The performance figures remain the same at 300hp and 300 lb-ft torque but the efficiency improves by an impressive 7%. The new engine will be installed in the 135i Coupe and Convertible, the 335i Sedan, Coupe and Convertible, the new 535i Sedan when it arrives later this year, the 535i Gran Turismo arriving this spring and finally, the X6 xDrive35i.

The 300hp version of the twin-turbo N54 engine will continue to be offered in the
Z4 sDrive35i and upgraded versions of the N54 will power the 740i/Li, Z4 sDrive35is, and the 335is Coupe/Convertible.

1 Series Coupe/Convertible
The 2011 BMW 1 Series Coupe goes on sale this April with several improvements.  In addition to the Value and Convenience Packages described above, the Cold Weather Package has been enhanced with a heated steering wheel and the retail price has been increased $150 from $600 to $750. A Harman Kardon Surround Sound System replaces the HiFi System Professional with no change in retail price ($875). In line with the very sporty nature of the 135i Coupe/Convertible, the 7-speed Double Clutch Transmission (DCT) replaces the STEPTRONIC automatic transmission with an option price of $1,575. The STEPTRONIC 6 speed automatic transmission will continue to be available on the 128i Coupe/Convertible for a retail price of $1,375.

Base MSRP (including $875 Destination & Handling) for all the 1 Series models remain unchanged for MY2011. The 128i Coupe and 135i Coupe start at $30,025 and $36,925, respectively. The 128i Convertible and 135i Convertible start at $35,075 and $41,225, respectively.

3 Series Sedan
The 2011 BMW 3 Series Sedan goes on sale this spring, and each model features changes worthy of mention. Headlining the news is BMW’s all-new 300hp inline-6 engine for the 335i Sedan. BMW’s enthusiast-celebrated 6-speed manual transmission remains standard, and the 6-speed STEPTRONIC automatic transmission remains optional for $1,375. New shift paddles (left-shift down, right-shift up) for the STEPTRONIC may be added to the Sport steering wheel for $100 when the $2,150 Sport Package is ordered.

For the first time since its introduction, the BMW 335d Sedan is now available with the
M Sport Package for $3,750. On all 3 Series models, the optional Harman Kardon Surround Sound System replaces BMW’s HiFi Professional System.

The 328i Sedan and 335i Sedan start at $34,025 and $41,475, respectively, including $875 Destination & Handling. The 328i xDrive Sedan and 335i xDrive Sedan start at $36,025 and $43,475, respectively, including Destination & Handling. The 335d Sedan featuring BMW Advanced Diesel technology with BluePerformance starts at $44,825, including the 6-speed automatic transmission and Destination & Handling.

3 Series Sports Wagon
The 2011 3 Series Sports Wagon goes on sale this spring with an MSRP of $36,575 for the 328i Sports Wagon, and $38,575 for the 328i xDrive (all-wheel drive) Sports Wagon. New for MY2011 is the $2,350 Convenience Package, which includes Alarm System, Comfort Access, ultrasonic Park Distance Control, and BMW’s Xenon adaptive headlights. On all
3 Series models, the optional Harman Kardon Surround Sound System replaces BMW’s HiFi Professional System. Also for 2011, Vermillion Red exterior paint replaces Barbera Red, and Deep Sea Blue replaces Monaco Blue metallic exterior paint.

3 Series Coupe
BMW has substantially updated the 3 Series Coupe for model year 2011. Headlining the changes are new headlights and tail lights, a new hood and kidney grille, new side skirts, new wheels, and new front and rear fascias. Under the skin, the 335i Coupe has been fitted with the new “N55” twin scroll turbocharged inline-6 engine, and may be coupled to the standard 6-speed manual or optional 6-speed automatic transmission. In addition to the new Vermillion Red and Deep Sea Blue exterior colors, Mineral White Metallic exterior paint will be available on the Coupe starting in June. On all 3 Series models, the optional Harman Kardon Surround Sound System replaces BMW’s HiFi Professional System. Also, as part of the update, BMW has made new Bamboo Anthracite Wood trim available on the interior.

Perhaps the biggest news for enthusiast coupe drivers is the arrival of the BMW 335is Coupe. This high-performance model features BMW’s award-winning twin-turbocharged inline-6 (N54), with output of 320 horsepower and 332 lb-ft of torque. A special overboost function permits a temporary torque increase to 370 lb-ft. Cooling the extra heat generated by the increased power is a standard oil cooler and an extra water cooler (radiator), as well as the enormous front air ducts included with the standard M Sport upgrades. An emotionally charged sport exhaust system has been fitted to perfectly capture the serious driving intentions of the 335is. Black kidney grilles, mirror caps, and Shadowline exterior trim lead the eyes to the rear where a rear diffuser with a body-color and black insert is located. Inside, the 335is Coupe receives a full M Sport enhancement with unique trim and badges.  Those enthusiasts who prefer not to have it will appreciate the ability to delete the standard glass moonroof.  For the first time on the 3 Series (excluding M3) the Double Clutch Transmission (DCT) will be available on the 335is as a $1,575 option.

The 328i Coupe and 335i Coupe start at $37,075 and $43,525, respectively, including $875 Destination & Handling. The all-wheel drive models 328i xDrive Coupe and 335i xDrive Coupe start at $38,975 and $45,425 respectively. The high-performance 335is Coupe will go on sale in June at an MSRP of $50,525.

3 Series Convertible
Like the 3 Series Coupe, BMW has substantially updated the 3 Series Convertible for model year 2011. Headlining the changes are new headlights and tail lights, a new hood and kidney grille, new side skirts, new wheels, and new front and rear fascias. Under the skin, the 335i Convertible has been fitted with the new “N55” twin-scroll turbocharged inline-6 engine, and may be coupled to the standard 6-speed manual or optional 6-speed automatic transmission. In addition to the new Vermillion Red and Deep Sea Blue exterior colors, Mineral White Metallic exterior paint will be available on the Convertible starting in June. On all 3 Series models, the optional Harman Kardon Surround Sound System replaces BMW’s HiFi Professional System. Also, as part of the update, BMW has made new Bamboo Anthracite Wood trim available on the interior.

Convertible drivers with a love for dynamic performance will be excited to learn of the new BMW 335is Convertible. This high-performance model features BMW’s award-winning twin-turbocharged inline-6 (N54), with output of 320 horsepower and 332 lb-ft of torque. A special overboost function permits a temporary torque increase to 370 lb-ft. Cooling the extra heat generated by the increased power is a standard oil cooler and an extra water cooler (radiator), as well as front air ducts included with the standard M Sport upgrades. Sport suspension and a sport exhaust system have been fitted to properly enhance the driving experience. Black kidney grilles, mirror caps, and Shadowline exterior trim lead the eyes to the rear where a rear diffuser with a body-color and black insert is located. Inside, the 335is Convertible receives a full M Sport enhancement with unique trim and badges. For the first time on the 3 Series (excluding M3) the Double Clutch Transmission (DCT) will be available on the 335is as a $1,575 option.

The 328i Convertible and 335i Convertible start at $45,875 and $52,075, respectively, including $875 Destination & Handling. The 335is Convertible goes on sale in April and will start at $59,075 including Destination & Handling.

5 Series Sedan
Long the segment leader in the premium midsize sedan class, the new 6th generation BMW 5 Series Sedan is set to arrive in the US market in early summer of 2010.  The stylish MY2011 BMW 5 Series combines athletic looks, superb driving dynamics, and innovative comfort and safety features into an executive express that promises to remain at the top of the segment.

With the longest wheelbase in the class, a long and sleek hood, short overhangs, and a coupe-like roofline, the new BMW 5 Series Sedan stands out clearly from the competition. Overall, the aesthetic looks of the car are achieved through balanced proportions. Design features emblematic of BMW are to be found at the front with its kidney grille inclined slightly forward, in the stylish and elegant side view of the car, and at the muscular rear end.

Within the interior, precise functionality and a fresh ambience come together in perfect harmony, unmistakable style, and clear orientation to the driver.

Highly advanced drivetrain and suspension technologies combine agile handling for the driver and a high standard of riding comfort for passengers. When equipped with the Sport Package, the new BMW 5 Series Sedan includes Adaptive Drive, which encompasses Driving Dynamics Control, Electronic Damper Control, and Active Roll Stabilization. Optional Integral Active Steering will virtually extend or shorten the vehicle’s wheelbase for improved stability at high speeds and enhanced agility at lower speeds.

At launch, the new BMW 5 Series Sedan will be available in the US with one V-8 and one inline-6 gasoline engine. The top-of-the-range BMW 550i arrives with BMW’s “reverse-flow” V-8 engine featuring twin turbochargers and High Precision direct injection for maximum output of 400 hp. The new inline-6 of the BMW 535i features a single twin-scroll turbocharger, High Precision direct injection, and, for the first time, VALVETRONIC throttle-less intake technology. It delivers a maximum output of 300 hp and 300 lb-ft. The 535i and 550i will be available with a choice of 6-speed manual transmission, BMW’s new 8-speed automatic transmission, or new “Sport Automatic” 8-speed.

Later, the BMW 528i will debut with a 240 hp inline-6 featuring lightweight magnesium-aluminum construction and VALVETRONIC throttle-less intake technology for efficiency and unparalleled responsiveness.

The new MY2011 BMW 5 Series will make its North American debut at the New York International Auto Show in late March 2010. Pricing and options will be released closer to market launch date.

5 Series Gran Turismo
The BMW 5 Series Gran Turismo made its production debut at the Frankfurt Auto Show last fall and went on sale in December 2009 as a 2010 model. Therefore, it continues as a 2010 model this year, but there is still some news to report. In April 2010, the original BMW 550i Gran Turismo will be joined by the new 535i Gran Turismo, featuring BMW’s exciting new “N55” inline-6 engine. As the 550i Gran Turismo helped introduce the new 8-speed automatic transmission to the BMW line-make, the new 535i Gran Turismo will also feature the 8-speed automatic as standard. 0-60 mph acceleration will require only 6.2 seconds for the 535i Gran Turismo (5.4 seconds for 550i Gran Turismo). Compared to the 550i Gran Turismo, the 535i Gran Turismo features unique light-alloy wheel choices and forgoes some standard equipment, including auto-dimming mirrors, universal garage door opener, and Navigation system. Each 5 Series Gran Turismo model receives two new available exterior colors starting this spring, including Milano Beige and Damast Red. MSRP starts at $56,875 for the 535i Gran Turismo and $64,775 for the 550i Gran Turismo, including Destination & Handling.

5 Series Sports Wagon
The BMW 5 Series Sports Wagon will continue through to the end of production in April as a 2010 model.  The 535i xDrive Sports Wagon starts at $56,825 including $875 Destination & Handling.

6 Series Coupe & Convertible
The BMW 6 Series Coupe and Convertible will continue as a 2010 models until the fall of 2010.  The MY2010 650i Coupe and Convertible start at $79,325 and $86,425, respectively, including $875 Destination & Handling.

7 Series Sedan
The 2011 BMW 7 Series Sedan line that goes on sale this April will be the widest range ever in its 23 year history, comprising a total of 11 models.  Along with the 750i xDrive, the 750Li xDrive, and the 760Li introduced last fall for MY2010, the 7 Series line will be supplemented by several new models and enhancements for 2011. 

740i and 740Li with twin-turbo Inline 6 Cylinder Power
The new MY2011 BMW 740i and BMW 740Li achieve a remarkable balance of power, efficiency, and sporty driving dynamics. Both models will go on sale in the United States as 2011 models in spring 2010. The 740i models feature BMW’s internationally acclaimed twin-turbocharged inline-6 engine (N54) with an output of 315 horsepower. All-aluminum engine construction, High Precision direct fuel injection, VANOS variable camshaft technology, and Brake Energy Regeneration are a few of the technologies used under the BMW EfficientDynamics engineering philosophy to place the 740i and 740Li among the most powerful six-cylinder luxury sedans in the world. Delivering power to the rear wheels is BMW’s 6-speed automatic transmission, well-known for fast, smooth gearshifts and an ability to intelligently adapt to the driver.

Both models will be available with the full complement of well-known 7 Series options and packages, including the M Sport Package, Driver Assistance Package, Luxury Seating Packages, Rear Entertainment Package, and even the BMW Individual Composition Package.

The MY2011 740i and 740Li start at $71,025 and $75,425, respectively. All pricing includes $875 Destination & Handling.

The V-8 powered 750i, 750Li, 750i xDrive and 750Li xDrive
In addition to the many improvements announced for the beginning of MY2010. The MY2011 750 models benefit from additional equipment enhancements. The Convenience Package (a $1,700 value), which includes soft close doors, electric trunk opening/closing and Comfort Access, is now standard. The Top-View function that gives a complete camera view around the car while reversing has been added to the Camera Package. The package price has been adjusted from $750 to $1,200 based on the additional functionality.  Active Roll Stabilization is no longer standard on xDrive models but is included in the optional
M Sport Package.

The MY2011 750i and 750Li start at $82,875 and $86,775, respectively. The 750i xDrive and 750Li xDrive start at $85,875 and $89,775, respectively. All pricing includes $875 Destination & Handling.

BMW ALPINA B7
The 2011 BMW ALPINA B7 sedan will join BMW’s North American product range as the most dynamic 7 Series model. The BMW ALPINA B7 represents the second generation of ALPINA automobiles based on the BMW 7 Series to be offered in the US. The first BMW ALPINA B7 was offered as a limited edition for the 2007 and 2008 model years. Newly interpreted and based on the current BMW 7 Series platform, the B7 will again set the benchmark in terms of performance, refinement, technology, luxury and exclusivity.

Yielding exquisite levels of power and torque from the twin-turbocharged 4.4 liter V8, and in conjunction with the electronically-adjustable suspension with active roll stabilization, the new B7 promises to offer a spectrum of driving experiences so broad as to be unheard of in this class of automobiles. The evolution of the traditional 20-spoke 21" ALPINA CLASSIC wheels underlines the fresh design language found throughout the B7 and imparts to it a distinctive appearance and powerful stance.

The B7 sedan is equipped with BMW’s twin-turbocharged 4.4 liter, all-aluminum, High Precision Direct Injection V-8 engine which has been enhanced by ALPINA and is capable of producing 500 (373kW) horsepower and 516 lb-ft (700Nm) of torque. This rear-wheel drive performance/luxury Sedan achieves 0-60 mph in 4.5 sec. With maximum torque available across an unusually broad engine range, from 3,000 to 4,750 rpm, the B7 accelerates effortlessly from virtually any speed.

The B7 sedan is finished with ALPINA aerodynamic developments, including front and rear spoilers which not only enhance the appearance but also improve stability and performance at high speeds. In true “form-follows-function” fashion, the ALPINA front integrates the fresh-air requirements of the transmission and engine oil coolers, which are separated out of the main cooler module for improved efficiency. The spoilers reduce lift at the front by 30% and rear by15%. The exhaust system’s two double tailpipes are seamlessly integrated into the rear bumper. The newest evolution of the traditional 20-spoke ALPINA CLASSIC wheels gives the B7 a distinctive appearance and powerful stance.

The interior of the B7 sedan features ALPINA blue illuminated door sill trims, the SWITCH-TRONIC steering wheel in hand-stitched LAVALINA leather, and the Black-Panel LCD screen instrument cluster branded with ALPINA.

The full complement of BMW 7 Series exterior colors remains available, in addition to the signature ALPINA Blue metallic paint. Both short- and long-wheelbase models will be offered. The BMW ALPINA B7 will go on sale at authorized BMW Centers in Spring of 2010. Pricing will be announced closer to the on-sale date.

The Range topping Twin Turbo V12 powered 760Li
The all-new BMW 760Li Sedan went on sale in fall of 2009 featuring the latest iteration in BMW’s decades-long history of harmonious V12 engines. This newest BMW V12 produces 535 horsepower and 550 pound-feet of torque with help from twin turbochargers and High Precision Direct Injection. The outcome is a 0-60 mph time of 4.5 seconds in a stylish, luxurious package. The long list of standard features and amenities ensures the comfort of each occupant.

While the 760Li will not change Model Years until September, the top-view function has been added as standard. The MY2010 760Li Sedan starts at $137,425 including $875 Destination & Handling.

ActiveHybrid 7
On the heels of the ActiveHybrid X6, BMW announced the production versions of the all-new BMW ActiveHybrid 7, which also made its US premiere at the Los Angeles Auto Show in December 2009. The BMW ActiveHybrid 7 will reach American shores late in the second quarter of 2010 as a 2011 model. Based on the 5th-generation BMW 7 Series, this unique car sets new standards for performance and efficiency in the premium luxury class.

The symbiosis of a twin-turbocharged V-8 engine with a 3-phase synchronous electric motor gives the BMW ActiveHybrid 7 a combined output of 455 hp and maximum torque of 515 lb-ft from 2000 – 3000 rpm. Power is transmitted via an 8-speed automatic transmission with the electric motor positioned between the engine and the torque converter. The electric motor receives its supply of energy from a lithium-ion battery developed specifically for this automobile.

The BMW ActiveHybrid 7 accelerates to 60 mph in 4.7 seconds, while delivering fuel economy approximately 15% better than the 750i and 750Li. Auto Start Stop maximizes efficiency by avoiding engine idling when stopped. The ActiveHybrid 7 is distinguished by aerodynamically-tuned ten-spoke 19-inch Aero wheels, and is available in Bluewater Metallic exterior paintwork. The BMW ActiveHybrid 7L has a wheelbase increased by 5.5", all of which is devoted to the enhanced comfort of rear-seat passengers. Both models are available with a wide range of options from the portfolio of equipment offered on the BMW 7 Series.

The MY2011 ActiveHybrid 7 and ActiveHybrid 7L start at $103,175 and $107,075, respectively. All pricing includes $875 Destination & Handling.

Z4 Roadster
The all-new Z4 Roadster that was first introduced in the spring of 2009 will become a 2011 model this spring and offer the sport enthusiast with new several options.

First, a new M Sport Package is now available on the Z4 sDrive30i and the Z4 sDrive35i for $3,900 and $3,500 respectively. The M Sport Package includes the Adaptive
 

M Suspension, M Aerodynamic body package, 18” M light alloy wheels (with a 19” wheel option on the 35i), exclusive M exterior color Melbourne Red Metallic, M interior trim in Aluminum Carbon, sport seats, M door sills, footrest, gearshift lever, M steering wheel (with paddle shifters if equipped with Steptronic or DCT) and an Anthracite headliner. In addition, the M Sport Package can be combined with the Exclusive Ivory White Package (which adds Ivory White leather seats and trim on the dash and door panels) for a total of $5,350 on the Z4 sDrive30i and $5,050 on the Z4 sDrive35i.

Second, the new 2011 BMW Z4 sDrive35is model distills the BMW Z4 Roadster’s performance potential to produce one of BMW’s fastest and best-handling Roadsters ever. It arrives at authorized BMW Centers this Spring 2010.

This latest Z4 model is characterized by instantaneous response, a fantastic exhaust note, and a free-revvi